Nowadays in the field of pharmacy business the buzzword or the latest bandwagon is "on line pharmacy". Evolution of Internet and websites is the primary reason for this hype. Earlier when someone used to talk about a pharmacy then it used to remind us of a retail establishment where people are flocking with prescriptions to purchase drugs. Now times have changed so did the concept of pharmacy. When everything is available with the help of e-commerce then why should pharmaceutical business lag behind? Pharmacy however is not like other businesses whereby it has some social commitments too. Because at the end of the day it is question of dealing with a "human life". A business house has to abide by certain line of working if it wants to float an on line pharmacy. An on line pharmacy has to give paramount importance to the following factors if it wants to be become a key and ethical player in the market.

      * Prices----It should be on the lower side (May be a discount pharmacy)
      * A strict no no to hidden costs
      * Superior product quality
      * It should be highly reliable
      * Speed of delivery---exceptional (Otherwise it will have no place for itself in the competition)
      * Order processing--- exceptional
      * Unmatched customer service standards.
      * Integrity and security of business. There should not be any cyber fraud.
      * Discrete billing and delivery
      * A clear commitment to Anti SPAM activity

   The following factors however should be taken into consideration while choosing an online pharmacy. Like,
      * Is it a licensed pharmacy themselves? Or do they work as a middleman just facilitating delivery of medicines and health products to the clients by liaising with a licensed pharmacy.
      * Do they state a privacy policy? Or should a customer expect a innumerable number of Spam mails once he or she discloses his or her personal information to them.
      * Do they provide actual prescriptions and online medical consultation?
      * Is there any mention about company's real physical address or a toll free number for client servicing?

   So it is important to consider the above clauses prior to jumping into the bandwagon.